This week, at the World Economic Forum in Davos, the leaders of 13 global companies, representing more than EUR 1 trillion in annual revenues, announced the launch of the Hydrogen Council. This new global initiative is important for obvious reasons: it presents a compelling "united vision and long-term ambition" for hydrogen, it promises global engagement with "key stakeholders such as policy makers, business and hydrogen players, international agencies and civil society," and it pledges financial commitments to RD&D totaling EUR 10 billion over the next five years. It is important for a subtler reason too: it is the first hydrogen industry promotion I've seen that includes ammonia. It includes ammonia both implicitly, encompassing "hydrogen and its compounds," and explicitly, listing ammonia as a "renewable fuel" in its own right.